Unicorn OnceLIVE™ offers all the benefits of OnceVOD™ in a live streaming environment. With OnceLIVE™, publishers ingest one high-quality HLS or RTMP live stream and deliver that content to any Internet-connected device via a single URL. OnceLIVE™ provides live content publishers with the ability to strip broadcast ads in real-time and dynamically replace them with targeted ads on a per-user basis.
OnceLIVE™ also provides device detection that delivers specific stream formats to each device, while third-party ad server integration allows for a per-viewer targeted ad load during broadcast commercial breaks. OnceLIVE™ enables publishers to send tones that trigger dynamic ad insertion for ad breaks and then fills the ad breaks based on the creative delivered by the Ad provider.
OnceLIVE™ provides real-time analytics on video and ad performance as well as business intelligence that enables agile ad operations.
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