Dynamic Ad Insertion, Rich Client and Interactive Ad Capabilities to Every IP-Connected Device With Unicorn OnceUX™
OnceUX™ is a ground-breaking new technology that combines the advantages of a comprehensive server-side solution with a rich client-side user experience. This game-changing innovation enables publishers to deliver interactive ad capabilities and a rich UI from the client side while allowing dynamic server-side ad insertion and continuous playback, providing new monetization opportunities through expanded ad units and pay-per-click models.
OnceUX™ provides all the advantages of OnceVOD™, plus new client-side capabilities, including the ability to incorporate interactive ads, insert ad overlays in video streams, hide player controls to prevent fast-forwarding through ads and much more. Geared toward applications and HTML5 content structures, OnceUX™ eliminates the need for third-party SDKs to manage click-through campaigns and delivers an optimal user experience by eliminating third-party interface delays.
Like all Unicorn Once™ technologies, OnceUX™ provides real-time analytics on video and ad performance, delivers business intelligence that allows agile ad operations and supports mid-roll ad insertion in short or long-form content, making it possible for ad operations to deliver custom ads to users based on current inventory on any device.
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