TENNIS.COM, STREAMLINE TECHNOLOGIES TEAM WITH UNICORN MEDIA
TO OPTIMIZE VIDEO STREAMING OF POPULAR SPORTING CONTENT
Unicorn's Media-as-a-Service™ platform and pricing model allows companies to unlock and monetize video libraries

Tempe, Arizona - December 2, 2009 - Unicorn Media Inc. has entered the online sports arena by recently teaming up with TENNIS.com, the first in-depth site dedicated to tennis, and Streamline Technologies, a website development company for college athletics and professional sports teams, to deliver high-quality live and on-demand video streaming to fans.

With Unicorn's Media-as-a Service™ solution, TENNIS.com and Streamline can now easily and cost-effectively upload and publish video content for sports news, upcoming event information, post-game highlights, and player/coach interviews as well as host live events, allowing both organizations to monetize content and create sponsorship and advertising opportunities. Unicorn's pay-as-you-go pricing model makes its software solution compelling to companies of all sizes, allowing customers to upload and transcode content at no-risk and pay only for what is streamed to viewers.

"Our previous video hosting service was charging us a rate that we just couldn't sustain," says Andy Nelson, General Manager with TENNIS Magazine/TENNIS.com. "While our traffic continued to increase, our revenue from video did not keep pace with that increase. Unicorn Media presented a suite-of-services that matched our needs with a pricing model that better supports our business."

According to Alex Short, President of Streamline Technologies, "Our college athletic clients generate a lot of video content, but converting, uploading, hosting and sharing this content has always been a challenge. Unicorn Media addresses all of these issues in an easy-to-use and cost-effective manner that provides a tremendous benefit for our clients."

Uploading media content is simple and efficient with Unicorn's Asset Management portal, which allows for global ingestion, unlimited file upload and pause and resume capabilities across multiple locations around the world to ensure the fastest and most reliable experience. A single interface provides the ability to manage the syndication of content to websites, desktop applications, end-user destination sites and mobile or other IP-enabled devices. Unicorn's Smart Syndication Technology™ takes the burden away from developers writing to an API and significantly reduces deployment times. The ability to easily upload and distribute content to multiple environments allows customers to monetize media libraries that otherwise may not have been published. Additionally, Unicorn Media's real-time analytics tools allow customers to make intelligent business decisions on-the-fly based on the visibility provided on the performance of each piece of content.

Adds Nelson "Our experience with Unicorn's team has been first rate. We needed to transfer over our video assets from another vendor and the team at Unicorn managed the whole process. They even helped us construct our player so that we were able to provide the same access to our users as we had with the previous vendor."

According to David Rice, Chief Strategy Officer for Unicorn Media, "There is a significant amount of media content not being distributed today because content owners have not had a comprehensive, affordable service that allowed them to easily upload, manage, syndicate, monetize and analyze their video assets in a single, cost-effective solution. We are excited to provide Tennis.com and Streamline Technologies our Media-as-a-Service™ solution, allowing them to easily and affordably distribute as much video content as they wish to their fans."


About TENNIS.com
TENNIS.com, the official site of TENNIS Magazine, was the first in-depth tennis web site to hit the worldwide web and has now been delivering original exclusive coverage for over 10 years. Fueled by the editors of TENNIS Magazine, the web site continues to bring tennis fans around the world an interactive online tennis experience that cannot be found anywhere else. Along with original exclusive articles, TENNIS.com provides users with breaking news, live scores, instruction resources, gear reviews, travel, an interactive online community, and much more. For more information visit http://www.tennis.com.


About Streamline Technologies
Streamline Technologies specializes in website and ticketing solutions for the collegiate and professional sports industries. Streamline has developed a powerful content management system (CMS) that makes it easy for sports organizations to update their websites with the latest news, schedules, scores, rosters and other athletic-related content. The Streamline Ticketing software is a fully-integrated box office and Internet ticketing application that puts venues in complete control of their ticketing operations. Streamline's client base includes colleges and Minor League Baseball teams from all levels and divisions. Streamline Technologies was founded in 2000 by Alex Short and is located in Nashville, TN. For additional information, please visit: www.streamlinetechnologies.com


About Unicorn Media Inc.
Unicorn Media, Inc. has developed an innovative Media-as-a-Service™ solution that changes the way content owners deliver their valuable video assets online. Unicorn delivers a comprehensive suite of services to upload, manage, syndicate, analyze and monetize media content to any Internet-connected device. Leveraging a globally distributed software platform and proprietary API, Unicorn Media has developed a Smart Syndication Technology™ that empowers customers to deliver high-quality video content, cut costs, accelerate time-to-market, reduce complexity and gain a competitive analytical advantage - all through a single vendor. Founded by Limelight Networks founding CEO, Bill Rinehart, and headquartered in Tempe, AZ, Unicorn Media, Inc. has offices in Los Angeles, San Francisco, Chicago and London. Unicorn Media is a privately held, self-funded company. For additional information, please visit: http://www.unicornmedia.com.