Rinehart will discuss mobile video monetization at 2pm ET, specifically around the company’s flagship product, Unicorn Once™, a patented, server-side technology which enables publishers and broadcasters to deliver and monetize live or VOD content to any IP-enabled device. OnceVOD™ has revolutionized mobile monetization by delivering, from the cloud, video ads to any IP-enabled device on a single URL. OnceLIVE™ delivers similar monetization capabilities, but in a live video streaming environment. The service allows for the ability to deliver targeted ads, inserted anywhere in the stream, from the cloud, with no SDK or plug-in required. Devices such as iPhone, iPad, Android, Blackberry, Roku, Boxee, TiVO, Windows Mobile 7, game consoles and Smart TVs are a sampling of the devices that can be targeted.
The BMO Capital Markets 2012 Digital Media conference will gather executives from public and private companies, including Electronic Arts, Glu Mobile, Microsoft, Omnicom, Pandora Media, Boxee, and LivingSocial. Thought leaders will debate how social networks, smartphones, tablets, game consoles and internet-connected TVs have changed the ways consumers spend their time and money — and the impact these new behaviors will have on media, advertising, and technology companies. The conference will be hosted by BMO’s Digital Entertainment analyst Edward Williams and Marketing & Advertising analyst Dan Salmon.
Unicorn Media currently works with a variety of major global broadcasters and publishers to optimize their live content workflow and support monetization across all devices. Learn more at www.unicornmedia.com.
About Unicorn Media, Inc.
Unicorn Media, Inc. is the leading provider of Internet video solutions that enable companies to maximize IP video profitability. Our patented technology, Unicorn Once™, allows customers to ingest video content one time and deliver it to every Internet-connected device via a single URL. Content owners can monetize their content on any device by dynamically inserting targeted ads and analyzing content and ad performance in real-time on every platform, allowing for on-the-fly changes to maximize profitability.
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